Social Links are the bond system in Atlus's Persona role playing games, first built around daily relationships in Persona 3 and carried through Persona 4 and Persona 5, where spending time with characters unlocks new abilities. Short voice cues celebrating that progress became familiar to players from repeated rank up scenes. Online, the 'Social Link Go!' shout was clipped from gameplay and shared on soundboards and in edits as a standalone reaction, used far outside the games to announce any new connection, team up or step forward in a story.