The jingle comes from the Sonic Advance series on the Game Boy Advance, the handheld games starring Sonic released in the early 2000s. It plays after the player runs out of lives, just before the return to the title screen, which is why listeners associate it with that moment of defeat. As clips from the games circulated on soundboards and in retro gaming videos, the theme became shorthand for a failed run. It remains popular because Sonic fans recognise it instantly and it fits at the end of a short clip.