There is no single famous recording behind this clip, which is why it works as a general-purpose reaction sound rather than a quote from one film or show. The long no has been a staple of dramatic scenes for decades, and online creators adopted the same exaggerated delivery for memes, reaction videos and short edits. Because the meaning is clear in any language and needs no context, it keeps appearing in fail compilations, gaming clips and comedy sketches whenever a moment deserves an overblown response.