The shout comes from Le coeur a ses raisons, the Quebec television comedy that parodies overblown soap operas with melodramatic acting and absurd dialogue. The stretched 'ta gueule' delivery became one of its most quotable outbursts, shared by French-speaking fans through clips, compilations and soundboards. Because the insult is short and universally understood in tone, editors reuse it as a quick shut-down gag, much like the Homer ta gueules variant. It endures as a go-to French reaction for silencing annoying characters in memes.