Taumatawhakatangihangakoaua is the shortened form of the longest place name in New Zealand, a hill near Porangahau in Hawke's Bay on the North Island. The full Māori name runs to 85 letters and tells a story about the explorer Tamatea, who is said to have played his nose flute there. Shorter versions circulate online because the full form is difficult to remember and even harder to say in one breath, and clips of people attempting it have become a familiar piece of geography trivia, shared in quizzes, classrooms and social videos for their sheer, surprising length.