Online, this short clip is catalogued alongside François Damiens, the Belgian comedian known for blunt hidden-camera characters, and soundboard notes connect it to a joke about renting a bus. That context fits its tone perfectly, since the line sounds like a refusal to take a wild proposal seriously. French meme pages and reaction editors picked it up because it needs no translation to land, and it has stayed in circulation as a quick way to call out something overpriced, impractical or simply mad, especially in short comedy edits.