The phrase comes from live streaming culture, where creators thank viewers out loud whenever someone subscribes to their channel. Adding an insult at the end turned a routine thank you into a meme alert sound that streamers and editors began sharing on soundboards. It spread through gaming communities on Twitch, YouTube and Discord, where fake alerts became a running joke among regulars. It remains popular because the joke is instantly understood even without context, and the short length makes it easy to reuse as a reaction.