The Voice Brasil is the Brazilian edition of the international singing competition The Voice, broadcast by Globo, where coaches listen to blind auditions before turning their chairs for singers they want to mentor. This 2013 vinheta served as a short broadcast ident for the programme, marking the start of an episode or segment with its recognisable theme. Ident music like this became closely linked with the show in Brazil, and fans still reuse the clip online to recreate the atmosphere of a televised audition or a prime-time reveal.