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The losing horns come from The Price Is Right, the long running American television game show where contestants guess prices to win prizes. The cue became one of the show's most recognizable sounds alongside its buzzer, played for losing a game. Clips and parodies spread the horns far beyond daytime TV, through cartoons, sports broadcasts, memes and reaction videos. Because the descending notes need no explanation, creators still borrow them whenever a loss feels official, public and slightly humiliating.
Об этом звуке
The Price Is Right losing horns sound effect, the sad descending trombones played for a wrong guess, used for fails, bad luck and game show losses.
This is the famous losing horn cue from The Price Is Right, a short sequence of four descending brass notes that instantly signals a failed attempt. The trombones slide downward in a mournful, almost comical wail, stretching the final note until the disappointment fully lands. It is played on the show when a contestant loses a pricing game or guesses badly, and online it works the same way. The sound turns an ordinary mistake into a public, game show style defeat, which is why viewers recognize the failure before anyone has to explain it.
