Treehouse is a Canadian preschool channel, and this sting is the kind of cheerful promo bumper it aired between shows, noting a program was also available on DVD. The clip was ripped from the 2012 DVD of Max and Ruby: Max's Christmas Present. Like many artifacts of early-2000s children's TV, it found a second life online as nostalgia fuel: creators who grew up on the channel reuse it to punctuate retro edits, mock announcements and jokes about physical media. It fits naturally alongside other children's TV nostalgia sounds like noot noot pingu.