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Rick Astley released 'Never Gonna Give You Up' in 1987, and the cheerful pop single became a worldwide hit. Two decades later, internet users began sharing it through misleading links, a joke that became known as rickrolling and spread quickly across forums, video sites and social media. The trick worked because the song was so familiar, and the surprise became part of its appeal. It has since appeared in April Fools jokes, livestreams and reaction videos, and it remains a simple, instantly recognisable way to prank an audience.
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The opening of Rick Astley's 'Never Gonna Give You Up', the famous Rick Roll prank sound used to surprise friends with an unexpected 1980s pop song.
This short clip captures the instantly recognisable opening of Rick Astley's 'Never Gonna Give You Up', with its bright 1980s synth, steady drum beat and smooth vocal hook. Listeners know the tune within a second, which is exactly why it works as a surprise: the cheerful pop sound contrasts with the expectation of something completely different. Played on its own, it feels nostalgic and upbeat, but in a video or message it lands as a playful joke, turning an ordinary moment into a familiar internet prank that most people recognise immediately.
