The phrase itself is everyday Russian slang for asking whether someone is a man or a woman, and the clip circulates mainly as a short, shareable voice meme rather than as a line tied to a widely known film or show. Because the wording is so direct, it travels well in short-form edits, reaction videos and prank compilations, where viewers do not need to understand every word to get the joke. Its continued use comes from that instant, teasing confrontation, which fits reveals, disguises and playful arguments about appearance.