The clip circulates online under its Portuguese title, Uivo por Daniel, with tags for wolf, howl and howling pointing to its central joke. Its popularity comes from repetition: the wolves do not howl once, they seem to call Daniel over and over, a comparison the original description makes to a mother calling her child. That simple, name-specific gag limits it to one target and makes it funnier for that target, so it is shared mainly as a personal prank, a chat reply and a meme sound for videos featuring a Daniel.