Unlike a short laugh track, this sound spread through short meme edits and chat soundboards because the long, drawn-out taunt does the reacting for the viewer. It works much like Nelson's HA-HA as instant shorthand for pointing and laughing when something goes wrong. Spanish-speaking creators use burla clips for teasing friends, while others use the same uuuuuyyyy cry without needing the word at all. Its length makes it easy to layer over pauses, replays and reaction shots, which is why it keeps returning in new edits.