The clip comes from Allen Iverson's May 2002 press conference with the Philadelphia 76ers, after questions about missing practice under coach Larry Brown. Iverson repeated practice more than twenty times, insisting he was being judged for practice instead of games. The rant was rebroadcast on sports shows for years, then spread online as a meme and reaction sound in the 2010s. It remains popular because the frustration is instantly recognisable and applies far beyond basketball, whenever any small issue is treated like a major scandal.