The phrase grew out of TikTok's low taper fade meme in 2024, which began with a freestyle lyric imagining streamer Ninja getting the haircut. As reposts and edits piled up, fans kept joking that the meme itself was still massive, and massive became the trigger word for the whole reference. Clips asking what else is massive spread as a shorthand setup, with the haircut left as the unspoken answer. The line is still used because the meme never fully faded and new viewers keep rediscovering it.