The phrase is Turkish and translates roughly to a happy ending for 100 million, which explains its use as an over the top celebration line online. The clip circulates on Turkish meme and soundboard pages as a short reaction sound, usually detached from any single video or show. Its appeal is the scale of the number paired with a simple payoff, so it fits lotteries, games, sports wins, and money jokes alike. Because the line is instantly understood by Turkish speaking viewers, it travels well in short form edits.