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205 what is love

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The catchy What Is Love chorus from Haddaway's 1993 dance hit, often used in memes and video edits for dramatic reveals and awkward comedic moments.

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About this sound

The catchy What Is Love chorus from Haddaway's 1993 dance hit, often used in memes and video edits for dramatic reveals and awkward comedic moments.

The clip captures the instantly recognisable chorus of Haddaway's What Is Love, driven by a pulsing eurodance beat, bright synth stabs and a soaring vocal hook that asks the title question over and over. It sounds upbeat, slightly dramatic and impossible to ignore, even in just a few seconds, because the melody is so familiar from films, commercials and countless internet edits. Dropping it into a video instantly changes the mood, turning an ordinary moment into something theatrical, romantic or absurdly overblown, and viewers usually recognise it before the first line finishes.

Pro tip

Place the chorus right on the reveal or punchline, not during setup, and let the beat drop as the twist lands. Pair it with a slow zoom or a deadpan reaction shot, and cut it short before the hook repeats too many times.

How people use it

Highlighting an awkward first date or failed romance.
Soundtracking a dramatic slow-motion entrance or reveal.
Adding comedy to a character falling in love instantly.
Mocking an over-the-top romantic gesture in edits.

More information

Originally released in 1993 by Haddaway, What Is Love became a defining eurodance hit and later gained a second life through the Saturday Night Live Roxbury Guys sketches and the 1998 film A Night at the Roxbury, where characters bobbed their heads to its beat. The song's simple, repetitive chorus made it easy to reuse online, and it has since become shorthand in memes and short videos for sudden infatuation, dramatic entrances and tongue-in-cheek romance.

FAQ

What is the What Is Love sound?

It is a short clip of the chorus from Haddaway's 1993 eurodance song What Is Love, featuring its pulsing beat and repeated vocal hook. The excerpt is widely reused in memes and video edits.

Where did What Is Love originally come from?

It was released as a single by Haddaway in 1993 and became a major European dance hit. It later became famous in popular culture through the Roxbury Guys sketches and the film A Night at the Roxbury.

Why do creators use this sound in videos?

Creators use it because the chorus is instantly recognisable and adds instant drama or comedy. It works well for romantic reveals, awkward moments and exaggerated entrances, signalling the joke before any dialogue is needed.