24K Magic was released by Bruno Mars in 2016 as the lead single and title track of his third studio album, bringing back a polished 1980s-inspired funk and R&B sound. The song became a worldwide hit, reached the top five in the United States, and later won major Grammy awards, helping its chorus become instantly recognisable beyond radio. In recent years short clips have spread through social video edits, where the track signals wealth, confidence and celebration in just a few seconds, keeping the song in circulation long after its original chart run.