The clip comes from ElXokas, a popular Spanish streamer known for loud, theatrical reactions, and it captures one of his signature meltdowns: shouting '2x1 en burros' like a market hawker before dissolving into an extended scream. Shared as short clips across Spanish-speaking streaming and meme communities, it became a reusable reaction for anything sold, announced or hyped too aggressively. Its appeal is simple, since the phrase is absurd on its own and the scream sells the exaggeration, so creators keep reaching for it whenever a moment needs instant, over-the-top energy.