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338- The more you know

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The classic NBC The More You Know jingle, with its bright chime and rising melody, used to mark a clever reveal or moment of learning in videos and memes.

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About this sound

The classic NBC The More You Know jingle, with its bright chime and rising melody, used to mark a clever reveal or moment of learning in videos and memes.

This is the bright, instantly recognisable jingle from NBC's The More You Know public service announcements, opening with a sparkling chime before a warm, rising melody that feels like a light switching on. A shooting star sound sweeps through the middle, giving it a playful, educational lift rather than a dramatic punch. When it plays, viewers instinctively brace for a fun fact, a twist, or a piece of advice they did not see coming, which makes even a simple reveal feel smarter and more satisfying.

Pro tip

Drop it right as the fact or twist lands on screen, not before, so the chime rewards the reveal. Pair it with clean on-screen text and a pause afterwards, and avoid layering loud music underneath, which buries the sparkling melody that makes the moment work.

How people use it

Creators use it after revealing a surprising fun fact.
Teachers add it to short educational explainer videos.
Editors play it when a character finally understands something.
Streamers drop it after sharing a clever life hack.

More information

The More You Know began as NBC's long-running public service announcement campaign in 1989, with its stars delivering short educational messages under a shooting-star logo and the familiar jingle. The spots aired between programmes for decades and became a shared piece of American television nostalgia, especially for viewers who grew up watching NBC in the 1990s. Online, the jingle was lifted into memes and edits as a shorthand for learning something new, and it remains popular because that nostalgic sound instantly frames any fact as both funny and worth remembering.

FAQ

What is The More You Know sound?

It is the jingle from NBC's The More You Know public service announcements, recognised by its bright chime, rising melody and shooting-star feel. Creators use it to signal a fun fact, a reveal or a moment of learning.

Where does The More You Know come from?

It comes from NBC's The More You Know campaign, which began in 1989 and aired short educational messages from network stars between programmes. The jingle and shooting-star branding became closely tied to that campaign over decades on air.

Why do creators use this sound in videos?

Because listeners instantly associate it with learning something new, so it makes a fact, twist or punchline land more clearly. It adds a light, nostalgic and playful tone without needing extra explanation, which suits short educational clips and memes.