The phrase is in Brazilian Portuguese and translates roughly to asking if the second time was a recording, which explains its life online as a reaction to repetition. With no confirmed source attached to the clip, its popularity comes from how specific the suspicion feels and how easily it fits everyday moments. It circulates on soundboards and in short edits where a scene, sound or mistake happens twice, allowing the question alone to imply someone may have faked, looped or replayed the moment for effect.