Rádio Globo São Paulo is a Brazilian radio station, and this clip is a short cut of its station ident built around the slogan that the station is one hundred percent you. Short idents like this are designed to be repeated between programmes, so listeners associate the voice, melody and slogan with the station itself. Online, the brief version has circulated as a compact soundboard clip, easy to drop into memes, intros and edits without a full song or programme segment. Its appeal endures because the message is simple, local and instantly recognisable to a São Paulo audience.