This quote comes from BioShock, the 2007 game by Irrational Games, and is spoken by Andrew Ryan during one of the story's most memorable scenes. It became widely shared in gaming circles because it captures the game's themes of free will, control and ideology in one short line. The clip still shows up in serious edits, parody videos and discussion posts whenever creators want to reference BioShock's philosophical tone or underline a moment of defiance.