Because the clip is so short and its question is instantly understandable, it has found a second life as a reaction sound for short-form video and meme edits. Creators reuse it whenever a scene needs a moment of disbelief, suspicion or mock accusation, often placing it over gaming clips, drama recaps and comedy sketches where the audience is meant to guess who did it. Its appeal lies in that open-ended question, which works without context and invites viewers to fill in the answer themselves.