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A-T-T-E-N-T-I-O-N

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The opening hook from NewJeans' song Attention, with bright vocals and a danceable beat. Fans use it for K-pop edits, transitions and upbeat short videos.

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About this sound

The opening hook from NewJeans' song Attention, with bright vocals and a danceable beat. Fans use it for K-pop edits, transitions and upbeat short videos.

This short clip captures the instantly recognisable opening of Attention by NewJeans, where soft, breathy vocals glide over a smooth, laid-back beat before the chorus energy lifts. It sounds fresh, youthful and effortlessly cool, with a light R&B groove that feels both relaxed and confident. Hearing just a few seconds is enough to place the song, which makes it perfect for catching attention in a fast-scrolling feed. The clip creates a bright, summery mood and gives any edit a polished K-pop feel without needing a long intro or explanation.

Pro tip

Drop the clip right on a reveal, outfit change or beat drop, and cut the video to its rhythm so the vocals land as the scene changes. Pair it with clean, bright visuals and avoid layering loud dialogue over the vocals, which carry the hook.

How people use it

Creators open K-pop dance covers with this catchy hook.
Editors use it for bright outfit transition videos.
Fans add it to NewJeans fan edits and compilations.
Streamers play it when reacting to NewJeans content.

More information

Attention was released by NewJeans in 2022 as part of the group's debut, and it quickly became one of the defining K-pop songs of that summer. Its smooth R&B sound and memorable chorus helped the group stand out, while fans, known as Bunnies, shared clips, dance covers and edits across social media. The short opening works especially well online because it is instantly recognisable even without the full song. Years later, it still appears in fan edits, reaction videos and nostalgic K-pop compilations.

FAQ

What is the A-T-T-E-N-T-I-O-N sound?

It is a short clip of the opening of Attention by NewJeans, featuring the group's bright vocals over a smooth, laid-back beat. The clip is often used in fan edits, transitions and short videos because the hook is instantly recognisable.

Where does the Attention sound come from?

Attention is a song by the South Korean group NewJeans, released in 2022 as part of their debut. The sound comes from its opening section, which introduces the song's relaxed R&B groove and catchy vocal melody.

Why is this sound popular for edits?

Its short, polished hook sets a bright, summery mood in just a few seconds, making it ideal for fast-paced edits. Viewers recognise the song immediately, so creators can add K-pop energy without using a long music intro.