The line comes from MasterChef Brasil, where French chef and judge Érick Jacquin became famous for blunt, accented criticism of contestants' dishes. Você é a vergonha da profissão, meaning you are the shame of the profession, turned into his signature catchphrase and was clipped and shared widely across Brazilian social media and messaging apps. Because the judgment sounds so absolute, people detached it from cooking entirely and began using it for any incompetent work, failed exam, bad play or embarrassing mistake shared online.