This sound is associated with Puneet Superstar, an Indian viral internet personality known for loud, chaotic delivery in short meme clips and social posts. The phrase spread through reposts, reaction videos and short-form edits, especially in desi meme communities. It stays popular because the shout is instantly recognizable and easy to drop into scenes that need abrupt energy, comic aggression or a deliberately unhinged tone. Online, it often appears alongside other reaction staples like bruh and goofy ahh sounds in fast-paced edits.