Absolutely Fabulous, often shortened to Ab Fab, is a British television sitcom created by Jennifer Saunders that first aired on the BBC in 1992. Saunders stars as Edina Monsoon, a fashion-obsessed public relations agent, alongside Joanna Lumley as her best friend Patsy Stone. The affectionate greeting 'darling' became one of the show's signature sounds, used by Edina for her daughter Saffron and her glamorous circle. Clips of the line later spread through soundboards, reaction videos and social media, where fans use it as shorthand for camp British comedy and fabulous excess.