The line comes from Turabi Çamkıran, the controversial two-time Survivor Turkey champion, during Survivor All Star 2024, the Turkish reality competition produced by media mogul Acun Ilıcalı. After clashing with production, Turabi posted a rant boasting that he ate Acun's money çatır çutur, a Turkish onomatopoeia for crunching. The clip was ripped from YouTube and spread across TikTok and Turkish meme pages in 2024 as a flex anthem. Like the Emotional Damage Meme, it thrives as short-form trash-talk audio for trolling and boast edits.