Lee Judges is a regular contributor on AFTV, the Arsenal Fan TV channel built around immediate supporter reactions after matches. His heated post match rants became shareable clips in their own right, with short insults and outbursts lifted out of longer interviews and reused across football social media. Little Bastard comes from that rage moment tradition, where one line captures his frustration with a performance, a player or a decision. Fans and editors now reuse it far beyond Arsenal, as a general angry reaction sound online.