By The Seaside is one of the built-in tones included on iPhones, listed alongside other melodic ringtones and alarm sounds in the device settings. Because millions of people hear stock iPhone tones every day, short recordings of them circulate widely on soundboards and in edited videos, often under short labels like the Russian word for iPhone. The tone stays popular not for a melody drop or punchline, but for instant recognition, letting creators signal a ringing phone without showing a brand logo or recording their own device in a quiet room.