This quote is associated with Sosuke Aizen from Bleach and became a recognizable anime audio through fan edits, reposts and quote compilations online. People search for the full line because it is remembered as one of Aizen's coldest deliveries, and creators use it whenever they want instant mastermind energy. Its long-running popularity comes from how distinct the phrase sounds even to casual anime fans. It also sits naturally alongside dramatic anime edit staples such as To be Continued (jojo) and Za Warudo - Anime's Time Stop.