Among Us, the social deduction game from InnerSloth, became a global phenomenon in 2020 as streamers and players shared clips of crewmates accusing each other and impostors getting caught. The word sus and the game's simple crewmate characters turned into shorthand for suspicion across TikTok, YouTube and Discord, and short reaction sounds from that era became staples on soundboards. This yell fits that moment perfectly, capturing the panic of being exposed, which is why editors still use it for impostor reveals, betrayal jokes and suspicious moments long after the game's peak.