Angry Birds was developed by Rovio and first released for mobile devices in 2009, built around players pulling back a slingshot to launch birds at structures sheltering green pigs. The slingshot sound became tied to that core mechanic, so it was heard millions of times in gameplay and in videos showing successful shots and spectacular failures. As short clips spread through gaming edits and meme videos, the launch noise started working on its own as shorthand for throwing, launching or sending something flying, which keeps it useful long after the original game faded from daily play.