Rickrolling comes from Rick Astley’s 1987 song Never Gonna Give You Up, which became a famous internet bait-and-switch prank in the mid-2000s. Clips like this are often renamed around specific games, events or communities so they feel like a genuine update before the joke lands. In gaming spaces, that format stays popular because it plays on hype cycles, teaser culture and rumor posts. Even a very short excerpt works because most viewers recognize the song almost instantly.