The clip comes from comedian and YouTuber Lily Singh, who built a large audience with fast paced sketch comedy and expressive reaction characters. Her delivery style relies on direct to camera questions and exaggerated facial reactions, which made short lines like this easy to isolate and reuse. As reaction sounds spread across TikTok, YouTube Shorts and meme edits, the phrase became a standalone shorthand for disbelief. It remains popular because the wording is instantly understood, needs no context, and fits almost any silly or obvious mistake.