Arrugada circulates online as a short, shareable meme sound rather than as a clip tied to a widely documented film, song or television moment. Its appeal comes from the word itself, which is easy to recognise, easy to quote and easy to drop into a reaction video without needing extra context. Creators on short-form video platforms use it for visual jokes about wrinkles, mess and ageing, and its brief length makes it simple to reuse across edits, memes and chat replies.