The clip circulates on soundboards under the Russian name Artur, with tags linking it to The Stanley Parable, the first person adventure game first released as a remake in 2013 after the 2011 mod. The game is known for its dry British narrator who comments on every choice the player makes, a style that made its voice lines easy to lift for memes. Short name callouts like this spread because they need no context, and Russian speaking communities paired it with the phrase heartless bastard for blunt reaction edits.