Ashe, full name Elizabeth Caledonia Ashe, was added to Blizzard's hero shooter Overwatch in 2018 as a rifle carrying outlaw leader. Her voice lines were designed to be played in matches and shared by fans outside them, and this tantrum warning became a favourite in clips and soundboards because it sums up her bossy, impatient personality in under two seconds. Players clip it for losses and arguments, while editors reuse it far beyond Overwatch as a general reaction for anyone about to complain loudly about something small.