The clip was recorded and shared from a video by the YouTube channel Kesyn and Skelter, as part of a collection of funny Portuguese profanity audios associated with Tugas Doidos. Ruca is the Portuguese name used for Caillou, so the joke leans on a wholesome children's cartoon being given a very adult voice. From YouTube it spread through Portuguese soundboards and chat groups in places like Lisbon and Porto, where short palavrões clips are traded as instant reactions. Its brevity and recognisable phrase keep it in regular rotation for rude comedy edits.