The Ayaya meme is widely associated with Kin-iro Mosaic, where the nickname "Ayaya" became a fan-favorite joke tied to the character Aya Komichi. Online, the repeated vocal delivery spread through anime meme pages, remixes, and short reaction edits, especially among viewers who enjoy slice-of-life and cute character humor. It remains popular because the phrase is instantly recognizable to anime fans, easy to loop, and useful as a playful reaction sound in the same space as Tuturu and other recognizable anime catchphrases.