Azir was released in League of Legends in 2014 as the Emperor of the Sands, a Shuriman champion who commands sand soldiers in battle. His voice lines, built around restoring Shurima and ruling with absolute authority, quickly became favourites among players and Azir mains. Clips of his most dramatic lines spread through highlight videos, streams and gaming soundboards, where his serious tone is reused far outside ranked matches for memes and reaction edits.