This phrase translates roughly as well, then we are bad, and it has circulated online as a short French reaction clip rather than as a line tied to a widely documented film or song. Its appeal comes from its bluntness: instead of blaming bad luck, the speaker owns the failure outright, which makes it reusable across gaming, sport and everyday mishaps. Because the delivery is short and instantly readable, creators reuse it as a punchline for fails, and its French wording also gives it a distinctive flavour in otherwise English-language meme edits.