This Vietnamese phrase has circulated online as a short reaction sound rather than a song or film quote, shared in meme edits where the joke is an over-the-top complaint about being called dark. Its appeal online is the contrast between the ordinary teasing and the dramatic delivery, which lets creators reuse it for tans, lighting fails, and beauty mishaps. Because the line is in Vietnamese, it is mostly spread through Vietnamese-speaking communities and short video edits, where viewers who know the phrase recognise the mock complaint immediately from the first words.