Baby Shark is a traditional children's singalong with versions that circulated long before its online fame. The South Korean children's media company Pinkfong released its widely recognized version in 2016, pairing the repetitive lyrics with simple dance gestures. The video spread internationally through YouTube, children's playlists, dance challenges, and social media remixes. Its easy melody and repeated family roles made it memorable across languages and age groups. Creators still use short excerpts for family content, nostalgic jokes, ironic edits, and instantly recognizable dance cues.