Baby Shark began as a traditional children's and campfire song before Pinkfong, the South Korean educational brand, released its animated dance version in 2016. That video spread worldwide through YouTube, family shares and dance challenges, eventually becoming the platform's most viewed video. Its simple family characters, from baby to grandma shark, and repetitive structure made it easy to remix, parody and reuse as a short soundboard clip for memes and children's content.