Barabulka has circulated as a short soundboard clip rather than as a line from a widely known film or show, and no single creator or original video can be confidently credited for it. The word itself is the Russian name for the red mullet, a small sea fish, which adds to its odd, out-of-place charm when it appears in unrelated videos. Online, it survives because it is brief, easy to recognise and easy to reuse, fitting the fast rhythm of meme edits, reaction videos and short-form clips where one strange word is enough to make a moment funny.