“Ay, caramba” is one of Bart Simpson’s best-known catchphrases from the animated TV series The Simpsons, which began in 1989. The line became widely associated with Bart through repeated use on the show and in pop culture references. Online, the clip spread as a quick reaction for blunders, shock and comic frustration, especially in short edits and meme compilations. It remains popular because the voice is instantly identifiable and the phrase delivers a clear emotion in just a second or two.