The joke began in Batman and Robin, the 1997 film where Batman produces a branded credit card during a high-society auction, parodying a famous card slogan with superhero seriousness. The image stuck because it summed up the film's camp, gadget-obsessed tone in a single prop. Years later, clips and stills of the card resurfaced on social media, where creators repurposed it as shorthand for reckless spending, luxury hauls and treating yourself. It endures because the gag needs no explanation: everyone recognises Batman, and everyone recognises the temptation to pay with plastic.